Kepong – redONE Mobile, Malaysia’s largest Mobile Virtual Network Operator (MVNO), has once again demonstrated its commitment to corporate social responsibility (CSR) by initiating a significant environmental awareness program, called ‘Eco-Roots Initiative’ at the Forest Research Institute Malaysia (FRIM), to engage in activities that underscore the importance of environmental conservation.
The event witnessed a group of 40 enthusiastic redONE Mobile employees, along with their family members and staff from FRIM, volunteering for this impactful initiative, led by Caren Lwee, the company’s Head of Corporate Governance and Risk.
Upon arrival at FRIM, the volunteers were warmly welcomed by the Chairperson of FRIM’s Main Nursery Branch Head, Dr. Siti Salwana Hashim who delivered an introductory presentation on FRIM and a briefing on the activity for the day which included the correct method of producing quality seedlings through soil preparation and planting. The presentation highlighted the crucial role FRIM plays in preserving Malaysia’s rich biodiversity and the importance of public involvement in sustaining these efforts. Volunteers then carried out a ‘hands-on’ activity of planting Jambu Bol (𝘚𝘺𝘻𝘺𝘨𝘪𝘶𝘮 𝘮𝘢𝘭𝘢𝘤𝘤𝘦𝘯𝘴𝘦) and Rhu Bukit (𝘎𝘺𝘮𝘯𝘰𝘴𝘵𝘰𝘮𝘢 𝘴𝘶𝘮𝘢𝘵𝘳𝘢𝘯𝘶𝘮) saplings at the main nursery. The program culminated with a guided tour of the nature trail at FRIM, providing the volunteers an opportunity to discover a variety of unique species of plants in the forest.
The ‘Eco-Roots Initiative’ was aimed at fostering a culture of sustainability within the organization and across the wider community, with a focus on reforestation and ecosystem restoration. Beyond engaging its employees in hands-on conservation efforts, another key objective of this CSR activity is to educate the public on the importance of protecting the environment. By raising awareness and sharing knowledge, redONE Mobile seeks to inspire collective action towards a more sustainable future.
Ameen Amaendran, redONE Mobile Chief Executive Officer expressed his appreciation towards FRIM for hosting the event and emphasized the importance of such efforts in cultivating a sense of responsibility towards the environment. “Our participation in the ‘Eco-Roots Initiative’ is a reflection of redONE Mobile’s dedication to making a positive impact on our environment. We believe that every small effort counts, and through our collective actions, we can contribute to a greener and more sustainable future.”
redONE Mobile has also undertaken various CSR initiatives including programs with the homeless community at Pusat Gelandangan Transit Kuala Lumpur and children from an orphanage during Ramadan. The company has also collaborated with Persatuan Kebajikan Suara Kanak-kanak Malaysia (SUKA) on the ‘Empowered 2 Teach’ program involving indigenous children at Sungai Poh in Gopeng, Perak and ‘Program Ibadah Qurban’ to distribute meat donations to the East Coast Malaysia community for Hari Raya Aidiladha. redONE Mobile also plans to further enhance its community support through its Adopt-A-Family program which aims to provide various forms of assistance, including food, education and healthcare to the families of its employees who are enduring poverty.
For more information about redONE Mobile’s community initiatives and upcoming programs, visit www.redonemobile.com.my or follow redONE Mobile on Facebook @redONE Mobile and Instagram @redonemobile.my .
